Marketing For Startups: How to Earn Customers Without Spending a Fortune by Rand Fishkin

Marketing For Startups: How to Earn Customers

Marketing is a critical piece that startups need to think about as they begin to develop customer acquisition and retainment strategies. Rand Fishkin, the CEO and co-founder of SEOmoz, will walk viewers through: Inbound Marketing vs. Paid Marketing, Channels to invest in: SEO, social media, content, community, etc. & successful inbound strategies.

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About Rand Fishkin:

Rand Fishkin

Entrepreneur & CEO of SEOmoz

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

Check out his blog at: http://randfishkin.com/blog/