Roop Bhadury Interview at Startup America HD Social Lounge, TiEcon 2011

Roop Bhadury, CEO and Director of Edgevertise, talks with Jeanine LeFlore at the Startup America HD Social Lounge. Edgevertise is an Online Advertising Company that is identifying the extra white space that is now available on modern, wider screens even on mobile. Creating interactive advertising that allows consumers to engage without having to leave the page that they are viewing. Advice from Roop, "While you have to listen, the key thing is to hold onto your conviction and follow through with that..."