For the SXSW Accelerator during the Interactive Conference, companies must fall within this description:

Innovative Web Technologies
This category pertains to applications and technologies that have the ambition to change the Web as we know it. Right now we’re seeing lots of innovation in real-time search, augmented reality, the World Wide Web, artificial intelligence and the Semantic Web, recommendations technologies, personalization technologies, and “big data”.

Social Technologies
This category pertains to technologies that help people connect. With this category we’re looking for new and interesting uses, cases, as well as technologies that push the boundaries of how we find, follow and share information with others.

Entertainment and Gaming Technologies
This category pertains to applications and technologies for gaming, film, television, and digital storytelling, as well as new and hybrid forms of entertainment that are reinventing the ways in which we relax, unwind, and have fun.

Mobile Technologies
This category pertains to applications and those technologies related to that which allow users to connect by portable devices such as tablets, phones, and other connected devices.

Health Technologies
This category is about patient-centric health applications and technologies that connect patients, families, physicians, pharmacists, care providers (hospitals, clinics) and benefit providers - aka the care team - to share timely, relevant health data and drive better outcomes at affordable and sustainable cost levels.

News Technologies
This category pertains to applications and technologies to support the dissemination of news and information for communities, both on the content side or on the underlying business model side (for example advertising). This could include technologies related to data, text, documents, mapping, engagement, among other areas.