SMASH was born from a need for more education about online customer acquisition. With so many evolving platforms, channels, and tactics, acquisition is incredibly difficult and complex...yet online marketing is a rare and undervalued skill. So in 2010, Dave McClure joined forces with Stew Langille & Christen O'Brien to create a 1-day conference that would teach startups how to structure their customer acquisition using new platforms, tools, and techniques. SMASH has sold out every year, and has been led by some of the most successful and talented entrepreneurs in the tech industry.

This SMASH Summit will feature presentations and case studies on strategies, tactics, and “hack-tics” used in successful internet campaigns across multiple platforms—from search to social to mobile. Led by both tech geeks and savvy marketers, you will walk way with new tips and tricks for pumping up your customer acquisition and retention.