American Express OPEN invites you to discover what expert entrepreneurs do differently to build successful ventures. Dr. Saras Sarasvathy, professor at University of Virginia's Darden School of Business and a Fortune Small Business top entrepreneurship professor, will lead a full-day interactive workshop based on her groundbreaking research called "effectuation." Learn how to use the five effectual principles and leave with one potentially game-changing tool to grow your business to new heights.

Registration is available for current business owners and entrepreneurs only. This workshop will be an intimate, classroom-style experience, therefore registration is limited and available on a first-come, first-serve basis.