Expertise Monday: How to Fail Less with Steve Blank
Date: Monday, May 21, 2012 11:00 am - Monday, May 21, 2012 12:00 pm
Location: Virtual, National
Event type: Learning Series
Join Steve Blank for a webinar on How to Fail Less. Whether your company is a raw startup with three people in a basement or a Fortune 100 firm striving for disruptive innovation and growth, Steve Blank’s Customer Development methodology is a proven tool for success. The Harvard Business Review recently named Steve an “Innovation Master,” one of twelve people (including Thomas Edison) who have brought the greatest clarity to innovation.
Steve will explain why startups are not small versions of large companies, and why they require processes and guidelines all their own. He’ll describe the detailed Customer Development process for building scalable startups and explain how Alexander Osterwalder’s Business Model Canvas provides a framework for conceiving the innovator’s business model and monitoring the Customer Development progress.
This event is for registered Startup America Members only. Click here to join.