By Mary Simonds, Executive Assistant, Startup America Partnership, @maryksimonds
Pinterest is a trend that has become extremely popular in just a short time. While at first many utilized it for personal reasons, businesses have quickly learned that they can use Pinterest to engage customers and increase their visibility. It has roughly 11.7 million unique visitors a month who, once they land on Pinterest, stay and engage.
Pinterest is a great tool for defining and advertising your brand and lets customers see what your brand encompasses. It makes it easy for customers to remember your brand once they have seen it visually defined.
Pinterest can be especially useful for startups when trying to engage with a community of followers. Startups can tell their unique story through creative boards. It’s a great tool to drive traffic and create new customers.
There are many ways to keep your Pinterest boards interesting to keep traffic consistent.
Pinterest makes it easy to have multiple users and contributors to any of your boards to help keep them updated and engaging.
Regularly interact with your followers by commenting, liking, and repining.
Create unique and interesting boards that show off your brand, not your actual products or services.