The perfect gift for DC Area women this Mother's Day, I AM Modern Magazine
Today's featured startup, I AM Modern Magazine, is the DC region’s only lifestyle magazine designed exclusively for women.
I AM Modern Magazine is comprised entirely of reader-generated articles that are specific to the interests and needs of Metro D.C. residents. I AM is not only a magazine, but is tied inextricably to the community. I AM utilizes a multimedia platform and has a vibrant and involved women readership for both the print and online editions, producing the only publication that directly targets this valuable and expanding demographic: suburban women and moms.
I AM helps businesses minimize advertising costs and effectively streamlines their marketing efforts to reach their most valued target markets. The I AM Modern team prides themselves on being linked to the pulse of the suburbs, and continually exploring new and innovative ways to bring their message to our readers. Read the following interview with founder and publisher, Hulya Aksu.
What inspired you to start your company?
I started I AM Modern Magazine in 2007, after making a move to the DC suburbs from Atlanta. Looking for a new Pediatrician, I found that there was a discernable lack of dependable information concerning local businesses that offer services relevant to the lives of local moms. After some thought, I decided to be that source of information in the area and I AM Modern Magazine was born.
Tell us something unique about you and your co-founder(s)?
We are a family business.
What problem does your product or service solve?
By being hyper local, and reader generated, we have become the voice for women in the region. Before we made our debut, there existed no other platform for women, by women. And no way for local businesses to reach that valuable niche demographic.
What are your startup's three biggest challenges to growth?
Educating small business owners on the value of doing direct marketing to women. Educating our potential clients that print is a viable marketing platform, especially for local businesses. Growing while keeping our operations lean.
How is Startup America helping you overcome these challenges and helping your startup grow?
By offering us access to those who have already faced some of our challenges.
What is the startup culture like in your City/State?
Northern Virginia and D.C. markets have a dynamic startup culture. There seems to be an overall attitude that the sky is our only limit, which makes our region one of the most exciting in America.