Help your family stay safe and healthy with Safety Mom
Today's featured startup member, Safety Mom, offers in-home safety consultations to look for hazards, review emergency plans and discuss how to make a home safer.
Alison Rhodes, The Safety Mom, has exploded onto the national scene as the preeminent voice on safety, wellness and healthy living. From environmental toxins and healthy eating to sports injuries and cyber bullying, The Safety Mom is always on the lookout for the issues facing children – newborns to teens – as well as the entire family. After experiencing the death of her child from SIDS, Alison became committed to saving children’s lives. Over the years Alison has expanded her career platform to include a gamut of vital issues facing families. Read our interview with Safety Mom Founder, Alison Rhodes.
What inspired you to start your company?
Unfortunately my first child died of Sudden Infant Death Syndrome in 1997. While SIDS is unpreventable and unpredictable, childhood accidents are the leading cause of death for children 1-14 years of age. The majority ARE preventable. I started my child safety and babyproofing company to help keep kids safe and prevent injury and death. Now, my father has Alzheimer's and my husband has MS. With falls being the leading cause of injury from toddler and seniors, it was a natural extension to expand into senior safety and home modification to help protect those individuals as well.
Tell us something unique about you and your co-founder(s)?
I'm a caretaker for three generations - my son, my husband and my father.
What problem does your product or service solve?
We protect children, seniors and the disabled against numerous hazards including falls, fires and drowning. Upon inspection of your home, we will recommend products to make your home safer.
What are your startup's three biggest challenges to growth?
Working capital to advertise and market; educating seniors about the need for our services and having a mentor to help provide guidance on growth
How is Startup America helping you overcome these challenges and helping your startup grow?
Mentorship as well as local networking opportunities with other startups.
What is the startup culture like in your City/State?
It can be challenging. Organizations like Startup America and the local region, Startup Connecticut, are helping.
Alison’s ability to connect with parents in a down-to-earth, uplifting and engaging manner while providing important information has made Alison a sought-after guest on many national television shows including The Today Show, Fox & Friends, CNN International, CNBC Squawk Box, Good Morning America and The Doctors.
Both her newsletter, The Safety Scoop, and blog, The Safety Chronicles, as well as regular articles on popular parenting sites such as Parenting Weekly and Baby Weekly reach thousands of parents every month with tips and advice that help parents sort through the hype and get to the facts. She has a weekly radio show, “Keeping It Together With Alison, The Safety Mom” which features guests giving parents advice on staying happy, safe and sane.
Over the years, Alison has worked with numerous companies in reaching moms including ADT Security Systems, Johnson & Johnson, Evenflo, Symantec Technologies, Cord Blood Registry, SC Johnson and Unilever.
Learn more about Safety Mom:
Startup America member since March 2012