U Grok It helps manage your business inventory.

U Grok It, a Colorado-based startup, has developed a product that helps businesses manage their stuff. U Grok It allows businesses to track history, reduce loss, and pack and ship efficiently. It is also useful by allowing businesses to verify their shipping contents and locate specific items.

U Grok It is a smartphone RFID (Radio-frequency identification) which is a wireless non contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object which can then identify and track items. U Grok It is affordable and easy to use and offers a sleek RFID reader for iOS and Android devices. Learn more about U Grok It from its Co-Founder and CEO, Carrie Request.

What inspired you to start your company?
We want to solve real problems and we have always wanted to work together.

Tell us something unique about you and your co-founder(s)?
We are married co-founders who have been in high-tech for over 20 years, but this is the first time we have founded a company together.

What problem does your product or service solve?
U Grok It makes UHF Gen 2 RFID available on the iOS and Android devices that businesses are standardizing on. We make it affordable, easy to use and easy to program as well as having a sleek and attractive RFID reader.

What are your startup's three biggest challenges to growth?
Having a hardware component means it is harder and more expensive to test the product before release.

How has the Startup America Partnership helped you overcome these challenges to growth?
Startup America has given U Grok It some great visibility to help us find both investors and customers.

What Startup America Member Benefits have you used?
CEA reduced price membership (we would not have been able to join otherwise). Contests (we were one of two winners for the Startup America slots in the CEA Eureka Park Challenge). Pitch practice with Nathan Gold. Ask the VC sessions.

Why should startups join Startup America?
Great connections, great benefits and it is nice to know you are not alone.

What is the startup culture like in your City/State?
Colorado has a thriving startup culture, especially in Boulder.

What else should we highlight about your startup?
RFID is really cool and has so many applications. Mobile app developers should think about how adding RFID with U Grok It could enhance their offerings and differentiate them.

Learn more and connect with U Grok it here:

UGrokIt.com | facebook.com/UGrokIt | @UGrokIt

Join U Grok It and thousands of other startups on the road to growth! Become a member of Startup America, we'll help.